Snap to close AR division for enterprises months after launch


FILE PHOTO: Traders gather at the post where Snap Inc. is traded, just before the opening bell on the floor of the New York Stock Exchange (NYSE) in New York, U.S., May 11, 2017. REUTERS/Brendan McDermid/File Photo

(Reuters) -Snap Inc is shutting its division focused on making augmented reality (AR) services for businesses within months of its launch, as the ad-dependent social media company struggles in a tough economy.

The closure of the division will result in about 170 job cuts, said Snap, which like other social media firms, has been facing the brunt of weak advertising spending from inflation-hit businesses since early last year.

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

New app helps you sit up straight while at your computer
Dispose of CDs, DVDs while protecting your data and the environment
'Just the Browser' strips AI and other features from your browser
How do I reduce my child's screen time?
Anthropic buys Super Bowl ads to slap OpenAI for selling ads in ChatGPT
Chatbot Chucky: Parents told to keep kids away from talking AI dolls
South Korean crypto firm accidentally sends $44 billion in bitcoins to users
Opinion: Chinese AI videos used to look fake. Now they look like money
Anthropic mocks ChatGPT ads in Super Bowl spot, vows Claude will stay ad-free
Tesla 2.0: What customers think of Model S demise, Optimus robot rise

Others Also Read