Instagram rolls out its ‘gifts’ option in more countries, including Malaysia

With communities exceeding one million, the ‘gifts’ option could prove profitable for some influencers. — AFP Relaxnews

There's some good news for creators on Instagram: Meta's visually-oriented social network has rolled out its “Gifts” option to more countries. Here's what you need to know about this option, which allows creators to receive money in the form of gifts.

Following in the footsteps of TikTok and Twitch, Instagram has rolled out a new feature in its content monetisation system. You may already have noticed the new "send a gift" feature on Reels, enabling creators to receive money in the form of virtual gifts. This option, which first launched in the United States last February, is now available in over 30 countries, including Ireland, Malaysia, South Korea, Japan, Taiwan, Thailand and Indonesia.