Oil firms pay Instagram, TikTok influencers for ads

Young online celebrities best known for posting about video games, their dogs or their holidays to millions of followers are also dropping in unexpected plugs for gasoline stations, fuel rewards and club cards. — Photo by Collabstr on Unsplash

PARIS: Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people.

Young online celebrities best known for posting about video games, their dogs or their holidays to millions of followers are also dropping in unexpected plugs for gasoline stations, fuel rewards and club cards.