Elon Musk removes giant, flashing X sign after furore

Workers prepare to dismantle a large X logo on the roof of X headquarters on July 31, 2023 in San Francisco, California. Just over 48 hours after a large X logo with bright pulsating lights was installed on the roof of X headquarters in San Francisco, workers dismantled the structure on Monday morning. The city of San Francisco opened a complaint and launched an investigation into the structure and residents in neighboring buildings complained of the sign's bright strobe lights. — AFP

SAN FRANCISCO: The company formerly known as Twitter removed a towering, blinking X from atop its San Francisco headquarters on July 31 after the rebranded tech firm tangled with city officials over the controversial sign.

The X, installed on the roof of the company’s downtown office last week, was part of owner Elon Musk's bid to rebrand the troubled social media giant to the 24th letter of the alphabet.