Elon Musk removes giant, flashing X sign after furore


Workers prepare to dismantle a large X logo on the roof of X headquarters on July 31, 2023 in San Francisco, California. Just over 48 hours after a large X logo with bright pulsating lights was installed on the roof of X headquarters in San Francisco, workers dismantled the structure on Monday morning. The city of San Francisco opened a complaint and launched an investigation into the structure and residents in neighboring buildings complained of the sign's bright strobe lights. — AFP

SAN FRANCISCO: The company formerly known as Twitter removed a towering, blinking X from atop its San Francisco headquarters on July 31 after the rebranded tech firm tangled with city officials over the controversial sign.

The X, installed on the roof of the company’s downtown office last week, was part of owner Elon Musk's bid to rebrand the troubled social media giant to the 24th letter of the alphabet.

Uh-oh! Daily quota reached.


Experience an ad-free unlimited reading on both web and app.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Microsoft to unveil AI devices and features ahead of developer conference
Paris vies for Europe's AI crown as key conference beckons
‘Grand Theft Auto VI’ release set for late 2025
TikTok parent ByteDance now has China’s most popular AI chatbot
Things to know about an AI safety summit in Seoul
Venture capital investment in crypto picks up after long decline
TikTok attempts to rein in weight loss posts
TikTok considers letting users upload videos 60 minutes long
Singapore police and DBS recover 70-year-old scam victim’s RM590,000
Sweden’s small game studios punching above their weight

Others Also Read