Elon Musk says Twitter’s blue bird logo to be replaced by an X

Twitter's new logo is seen projected on the corporate headquarters building in downtown San Francisco, California, U.S. July 23, 2023. REUTERS/Carlos Barria

NEW YORK: Twitter Inc owner Elon Musk signals he will do more to take the social media company in a new direction with a rebranding that will replace its well-known blue bird logo with an X after acknowledging advertisers have been slow to return.

The change, which was not evident on the website on Sunday evening, followed Musk’s recent admission that advertising revenue remains nearly half of what it once was. And Twitter’s cash flow has been negative as a result of that and its heavy debt load.