Twitter blue bird flies as Musk replaces logo

The new logo garnered mixed reactions from users and sparked confusion about what tweets would now be called, while marketing and branding experts said the rebrand risked throwing away years of Twitter’s name recognition. — AFP

SAN FRANCISCO: After 17 years with an iconic blue bird that came to symbolise the broadcasting of ideas to the world, billionaire Elon Musk renamed Twitter as X and unveiled a new logo, marking a focus on building an “everything app.”

On Monday, a stylised white X on a black background became the new logo on Twitter’s website, though the blue bird was still seen on the mobile app.