Alibaba’s Taobao to livestream Tencent’s ‘Honour Of Kings’ in rare partnership of China’s top tech giants

Taobao and Tencent are jointly launching an invitation-only video gaming competition, with the finals to be aired on Taobao Live next month. The move marks Taobao’s debut in the esports live-streaming sector, which has been dominated by Bilibili and Tencent-backed Huya and Douyu. — SCMP

Alibaba Group Holding and Tencent Holdings are joining forces to promote their flagship brands in a rare collaboration between China’s two largest technology companies, as the local race to attract eyeballs online heats up amid a slowing economy.

Alibaba’s ecommerce platform Taobao and Tencent’s hugely popular mobile game Honour of Kings are launching an invitation-only competition, with the finals to be broadcast on livestreaming service Taobao Live on August 5, according to a press release by Taobao and Tmall Group on Thursday.