Meta's Instagram to bring branded content tools to Threads - Axios

FILE PHOTO: Meta's Threads app logo is seen in this illustration taken July 4, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Meta Platforms's Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter.

Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable.