What platforms are European kids’ favourites for watching videos?

Netflix comes in ahead of TikTok as the preferred platform for kids to watch videos. — AFP Relaxnews

Generation Alpha, consisting of the children of Millennials, is a generation well acquainted with tech devices like tablets and smartphones, and they're also used to watching video content whether on streaming platforms or elsewhere. So what platforms are they watching the most?

According to a new study by YPulse,* conducted among European Millennial parents, Netflix is the service most used by their children to watch videos each week. The American giant is cited by 53% of respondents. According to the study, parents appreciate the content on Netflix because of its diversity in terms of cast and character representation and storylines. This more inclusive offer appeals to both children and adults.