BAT and Amazon in Italy probe over tobacco heater advertising

FILE PHOTO: A woman poses with a cigarette in front of BAT (British American Tobacco) logo in this illustration taken July 26, 2022. REUTERS/Dado Ruvic/Illustration

ROME (Reuters) - British American Tobacco and Amazon are under investigation in Italy over what regulators say is potentially misleading advertising for the Glo Hyper X2 tobacco heater, the Italian Competition Authority said on Tuesday.

"It is not made clear, or it is inadequately stated" in the advertising that Glo Hyper X2 is a nicotine-based product, and that it is "intended for an adult audience", the authority said.