FILE PHOTO: Figurines are seen in front of the Expedia logo in this illustration taken February 27, 2022. REUTERS/Dado Ruvic/Illustration
NEW YORK (Reuters) - Online travel booking company Expedia Group Inc said on Tuesday it launched an in-app feature powered by OpenAI’s ChatGPT for users to start conversations and receive hotel, flight and destination recommendations.
Expedia and Booking Holdings Inc's Kayak are among the first travel companies to integrate generative artificial intelligence with travel search as the industry seeks ways to make travel planning easier.
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