Meta rolls out long-sought tools to separate ads from harmful content

FILE PHOTO: Meta Platforms Inc's logo is seen on a smartphone in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration

(Reuters) - Meta Platforms Inc said on Thursday it is now rolling out a long-promised system for advertisers to determine where their ads are shown, responding to their demands to distance their marketing from controversial posts on Facebook and Instagram.

The system offers advertisers three risk levels they can select for their ad placements, with the most conservative option excluding placements above or below posts with sensitive content like weapons depictions, sexual innuendo and political debates.