Apple debuts yellow iPhone 14 to boost interest until new model

In 2017 and 2018, the company released red versions of the iPhone 7 and iPhone 8 lines, respectively. In 2021, it added a purple iPhone 12. Last year, it released green versions of both the iPhone 13 and 13 Pro. — Apple

Apple Inc is returning to a frequent trick it uses to keep buyers interested in its current iPhone line until the new model arrives: adding a new colour.

The company announced a yellow version of the iPhone 14 and 14 Plus on Tuesday, adding to the existing midnight, blue, purple, red and starlight options. The new model – which doesn’t add any additional enhancements – becomes available for preorder on March 10 and will go on sale in retail stores on March 14, the company said.