Hermes, NFT creator spar over 'MetaBirkins' in trademark trial


FILE PHOTO A craftswoman works on a Birkin bag at the luxury goods Hermes factory in Seloncourt October 4 2013. REUTERSBenoit TessierFile Photo

FILE PHOTO: A craftswoman works on a Birkin bag at the luxury goods Hermes factory in Seloncourt October 4, 2013. REUTERS/Benoit Tessier//File Photo

NEW YORK (Reuters) - Hermes International SCA urged a U.S. jury on Monday to find that a creator of non-fungible tokens violated its trademark for Birkin bags, while lawyers for the "MetaBirkins" maker countered that the images were art.

The French fashion house in 2022 sued Mason Rothschild to recover profits he made by selling NFTs depicting Birkin bags covered in colorful fur without seeking Hermes' permission, claiming Rothschild sought to trick consumers into believing he had partnered with Hermes to sell the digital assets.

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