CES 2023: BMW takes cues from Apple with radical interior overhaul


Consumer Technology Association president and CEO Gary Shapiro, left, stands with Zipse during a pre-show keynote introducing the BMW i Vision Dee at CES 2023 on Jan 4, 2023, in Las Vegas. — AP

BMW AG’s latest prototype could well preview Apple Inc’s future car: drivers have zero buttons and switches with a super-sleek interior where the windshield acts as a giant voice-controlled display.

Parts of the technologies showcased in the i Vision Dee concept car, on display at this year’s Consumer Electronics Show in Las Vegas, will be available as soon as 2025, according to Chief Executive Officer Oliver Zipse. The vehicle – while using Amazon.com Inc. voice recognition know-how – features software mostly developed by BMW in a bid to shut out tech giants.

Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
CES 2023

Next In Tech News

More! More! More! Tech workers max out their AI use.
Meta's longtime content policy chief Bickert leaving to teach at Harvard
Coming of age: Mega Cat Studios releases new 'God of War' video game
AI agents: They’re fun. They’re useful. But don’t give them the credit card.
Scientists use saliva for non-invasive, AI-based Parkinson's test
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
Utility Entergy says revised Meta data-center deal to deliver higher customer savings
Sony to hike PlayStation 5 prices again as memory chip costs surge
NYSE-parent Intercontinental Exchange invests $600 million in Polymarket
SpaceX's listing stirs up social media frenzy, ticker bets

Others Also Read