CES 2023: BMW takes cues from Apple with radical interior overhaul

Consumer Technology Association president and CEO Gary Shapiro, left, stands with Zipse during a pre-show keynote introducing the BMW i Vision Dee at CES 2023 on Jan 4, 2023, in Las Vegas. — AP

BMW AG’s latest prototype could well preview Apple Inc’s future car: drivers have zero buttons and switches with a super-sleek interior where the windshield acts as a giant voice-controlled display.

Parts of the technologies showcased in the i Vision Dee concept car, on display at this year’s Consumer Electronics Show in Las Vegas, will be available as soon as 2025, according to Chief Executive Officer Oliver Zipse. The vehicle – while using Amazon.com Inc. voice recognition know-how – features software mostly developed by BMW in a bid to shut out tech giants.