Musk’s volatility is alienating Twitter’s top content creators

Twitter needs its power users because more interesting content that appears on its site first leads to more reason for other people to join in order to share and comment on those posts. That generates more tweets, which in turn creates more opportunity for advertising revenue. — AP

Elon Musk’s ever-changing Twitter Inc content policies, applied haphazardly to justify banning the accounts of a number of prominent journalists who cover him, have attracted the ire of regulators and free-speech advocates.

The moves have also given the people who make the most content for the social network a reason to flee, which could be bad for business.