Apple overhauls App Store pricing to range from US$0.29 to US$10,000

There are 700 new price points in all, though the 100 highest levels will require approval from Apple. The new structure kicks in immediately for automatically renewed subscriptions and will expand to standard apps and in-app purchases next spring. — AP

Apple Inc is changing the pricing structure for the App Store to let developers charge a wider range of amounts, the latest effort to offer more flexibility and stave off criticism of the platform.

Prices can now start at just US$0.29 (RM1.28) – compared with a previous floor of US$0.49 (RM2.16) for subscriptions and US$0.99 (RM4.36) for apps – and range up to US$10,000 (RM44,050), the company said on Dec 6. The highest price level had been US$999.99 (RM4,404). Developers also will have new options for setting prices across different countries and currencies.