Twitter offers advertisers incentives after many marketers left platform - email

FILE PHOTO: A view of the Twitter logo at its corporate headquarters in San Francisco, California, U.S. October 27, 2022. REUTERS/Carlos Barria

(Reuters) -Twitter Inc is offering advertisers incentives to increase their spending on the platform, according to an email sent on Thursday to advertising agencies, an effort to jump-start its business after Elon Musk's takeover prompted many companies to pull back.

Details of the incentive offer were first reported by newsletter Marketing Brew.