‘Hardcore’ Elon Musk drives into a culture clash at Twitter

Employee departures multiplied at Twitter on Nov 17, 2022, after an ultimatum from new owner Musk, who demanded staff choose between being ‘extremely hardcore’ and working long hours, or losing their jobs. — AFP

SAN FRANCISCO: After snapping up Twitter, one of Silicon Valley’s most iconic companies, Elon Musk swiftly introduced his no-holds-barred work ethic, setting up a bitter culture clash with thousands of workers who still believed in the platform’s higher mission.

In less than a month, Musk sacked half the company’s 7,500 employees, axed executives and engineers who disagreed with him and finally imposed an ultimatum: work “extremely hardcore” or leave.