L'Oréal reveals its first virtual beauty looks for avatars in the metaverse

L'Oréal has launched its first virtual looks for the metaverse. — Photography Courtesy of L'Oréal/AFP Relaxnews

Despite articles predicting its demise, the metaverse in't dead... At least not for the giants of luxury, fashion and beauty. For proof, look no further than to L'Oréal, which has launched its very first virtual looks, in partnership with Ready Player Me, for avatars more spiffed up than ever.

With their numerous tools and services designed to improve consumers' beauty routines, the L'Oréal group's brands have been embracing the possibilities offered by the digital realm for quite some time. But now they're continuing their foray into the metaverse, not with new NFTs, but with virtual looks. The result of a partnership with Ready Player Me, a cross-game avatar design studio, these makeup and hair looks are exclusively created to be used with avatars... and they are compatible with no less than 4,000 platforms and applications around the world.