More people than you might think are setting foot in the metaverse

More than 21 million people have already visited the Nike metaverse. — Photography Courtesy of Nikeland/AFP Relaxnews

Who said that the metaverse was dead? These new virtual worlds have not yet become commonplace, but they are already attracting millions of curious people around the world – all of whom are prime targets for fashion brands, which are now branching out into this up-and-coming digital playground. Nike's metaverse, for example, already boasts more than 21 million visitors.

Surveys all suggest that the general public isn't really interested in the metaverse. Some haven't heard of it, others see absolutely no interest in it, and that's without counting those who see these new worlds as potentially threatening to themselves or their loved ones. Still, people's perception of the metaverse differs across generations, with younger people generally being more enthusiastic about the idea of exploring these realms, associating them with a new form of entertainment. And, there's no denying that, despite a flagrant lack of hardware to access them correctly, these parallel worlds are winning over more people than we might think.