Twitter’s top advertisers are being urged to avoid site if Musk lowers standards

The plea from more than 40 activist organisations that signed the letter comes days after Musk took control of Twitter following a prolonged legal battle. — AP

Twitter Inc’s top advertisers are being urged by dozens of advocacy groups to boycott the platform if its new billionaire owner Elon Musk lowers safety standards for content.

The groups pressed companies including Apple Inc, Best Buy Co, Coca-Cola Co and Verizon Communications Inc in a letter to their chief executive officers on Nov 1 to commit to stop advertising on Twitter if Musk allows hate speech, misinformation and conspiracy theories to flourish on the platform.