Faster WiFi on planes is taking off. Profits aren't

The industry's challenge is that travellers could come to expect WiFi on planes rather than see it as a value-add, because they have it everywhere else. — Photo by Suhyeon Choi on Unsplash

The long-awaited arrival of free, dependable WiFi on planes will be a boon to fliers in the coming years. Investors, maybe not so much.

Anyone who has tried to use in-flight WiFi over the past two decades knows that, when available, the service is slow and frustrating.