Meta working to speed up metaverse, but success far from certain

A handout image courtesy of Meta Connect shows a person experiencing the new Meta Quest Pro VR headset. Analysts say the company has toned down the metaverse hype a bit as it struggles to reach its goal of creating an interactive virtual world that it sees as the next phase of online activity. — Handout/Meta Connect/AFP

SAN FRANCISCO: A year after rebranding itself from Facebook into Meta, the social network titan is striving to make the metaverse a routine part of daily life, offering users new features and promoting new virtual reality gear.

But analysts say the company has toned down the hype a bit as it struggles to reach its goal of creating an interactive virtual world that it sees as the next phase of online activity.