WhatsApp rolls out in-app shopping product with India’s JioMart

WhatsApp unveiled the new tool alongside JioMart, part of Reliance Industries Ltd’s Jio Platforms, an Indian tech company that Meta invested almost US$6bil (RM26.94bil) into in early 2020. — Reuters

WhatsApp, the popular messaging service owned by Meta Platforms Inc, is rolling out a shopping product in India, the first time users will be able to browse and purchase groceries and other household products without leaving the app.

WhatsApp unveiled the new tool alongside JioMart, part of Reliance Industries Ltd’s Jio Platforms, an Indian tech company that Meta invested almost US$6bil (RM26.94bil) into in early 2020. The new feature lets users in India shop for products from JioMart, and pay for them directly within the app. People could previously browse products via WhatsApp, but had to leave the service to finish the transaction.