Trademark filings suggest Apple may be securing ‘reality’ names for AR/VR headset

Apple’s headset is expected to combine virtual and augmented reality technology and vault the company into closer competition with Meta Platforms Inc. — AFP

Trademark filings suggest that Apple Inc may be staking claim to potential names for its highly anticipated mixed-reality headset, part of the tech giant’s push into its first new product category in years.

Applications were filed in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for the names “Reality One”, “Reality Pro” and “Reality Processor”. Though Apple itself didn’t make the filings, they follow a pattern that the iPhone maker has used in the past – including relying on law firms that the company has previously enlisted to lock down brands.