Gen Z wants to ditch corporate jobs for influencing, social media dreams


Many influencers have already complained about the very low pay rate on the TikTok platform. — AFP Relaxnews

America’s youngest workers want to become business owners – just not in the way their parents might envision.

The drive to turn social media posts into sustainable income is highest among the youngest generation of workers, according to new research by Adobe Inc. About 45% of Gen Z creators surveyed said they aspire to own a business and make money from content shared online, according to the company’s survey in May of more than 9,000 influencers and creators across nine countries.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Influencers

Next In Tech News

U.S. fintech could gain as Trump pushes affordability agenda, Citi says
UK court gives go-ahead to challenge to large data centre
Spotify launches AI-driven 'prompted playlist' for premium users in US, Canada
Coupang investors seek US probe over South Korea's handling of data leak
Apple asks Indian court to stop antitrust body from seeking its financials
Taiwan's Compal warns rising memory prices to impact industry into 2027
Uber faces growing pressure over sexual assault record
Ubisoft shares tumble after 'Assassin's Creed' creator unveils restructuring, cancels games
Ubisoft unveils details of big restructuring bet
Hyundai Motor's Korean union warns of humanoid robot plan, sees threat to jobs

Others Also Read