Black influencers in the US are paid less than white influencers, study finds


About 92% of creators believe that more transparency would help eliminate race-based pay gaps. — AFP Relaxnews

Black influencers are paid less than white influencers in the United States. According to a study, the pay gap between white influencers and influencers of colour is 29%. The difference rises to 35% between white and Black influencers.

35%. That’s the difference in income between a white influencer and a Black influencer. According to a study called “Time to Face the Influencer Pay Gap”, conducted by influencer marketing agency MSL in partnership with The Influencer League, a digital platform dedicated to educating and empowering a diverse group of influencers, discrimination on social networks is real.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Facebook 'supreme court' admits 'frustrations' in five years of work
Russia restricts FaceTime, its latest step in controlling online communications
Studies: AI chatbots can influence voters
LG Elec says Microsoft and LG affiliates pursuing cooperation on data centres
Apple appoints Meta's Newstead as general counsel amid executive changes
AI's rise stirs excitement, sparks job worries
Australia's NEXTDC inks MoU with OpenAI to develop AI infrastructure in Sydney, shares jump
SentinelOne forecasts quarterly revenue below estimates, CFO to step down
Hewlett Packard forecasts weak quarterly revenue, shares fall
Microsoft to lift productivity suite prices for businesses, governments

Others Also Read