Black influencers in the US are paid less than white influencers, study finds


About 92% of creators believe that more transparency would help eliminate race-based pay gaps. — AFP Relaxnews

Black influencers are paid less than white influencers in the United States. According to a study, the pay gap between white influencers and influencers of colour is 29%. The difference rises to 35% between white and Black influencers.

35%. That’s the difference in income between a white influencer and a Black influencer. According to a study called “Time to Face the Influencer Pay Gap”, conducted by influencer marketing agency MSL in partnership with The Influencer League, a digital platform dedicated to educating and empowering a diverse group of influencers, discrimination on social networks is real.

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