How much do Instagram influencers really make?


The average influencer makes US$31 per hour, but a beauty specialist will earn double that, with US$60 per hour, according to HypeAuditor's study. — AFP Relaxnews

The battle for likes is still raging on Instagram. And with a growing number of influencers out there, the market is more competitive than ever. But how much money can an influencer really make? A survey from HypeAuditor reveals some surprising figures.

With perfect posts, magnificent wardrobes and gifts galore... on Instagram, the daily lives of influencers are filled with the stuff of dreams. Yet, behind this outward success, how much money are they really making?

Unlock 30% Savings on Ad-Free Access Now!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Temasek joins Microsoft, BlackRock and MGX to develop AI infrastructure
Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this year
Telus offers to fully own digital unit for greater control of AI capabilities
Micron boosts US investment plan by $30 billion amid Trump's onshoring push
Amazon asks court to scrap EU tech label, arguing it poses no systemic risks
Oracle shares hit record high as AI cloud demand propels revenue forecast
While AI gains ground, traditional search engines still have a place, say experts
Report: Online shoppers hit by increasing number of parcel scams, more than 3,500 cases in Q1 2025
EU plans energy saving measures for data centres
Silicon Valley’s role in a surprising missing-person case trend

Others Also Read