Amazon is becoming a health care company. What does that mean for you?

Amazon has said it will follow privacy regulations meant to protect individuals' health care data, and the information won't be used for other purposes — like advertising or marketing Amazon products — without users' consent. — Photo by Andrew Stickelman on Unsplash

As Amazon and the rest of Big Tech push into the health care industry, privacy advocates worry what they'll do once they can add people's most sensitive information to the already mammoth trove of data they hold.

Joana Gaia, a professor from the University of Buffalo's School of Management, sees some upside.