From actor Louis Koo to Michelin-star restaurateurs, Hong Kong businesses are turning to NFTs to keep customers hooked

Hong Kong business owners are embracing NFTs to keep foodies, movie fans hooked. A film company founded by Koo (pic) is working with a brand management firm to mint NFTs for the upcoming sci-fi movie, Warriors Of Future. The NFTs comprise a collection of 10,000 unique 3D avatars featuring four types of soldiers from the movie – Koo included – slated for release later this month. — SCMP

Hong Kong business owners are increasingly looking to non-fungible tokens (NFTs) to help monetise their brands and reward customers and staff.

A local restaurant group has teamed up with a blockchain investor to create a marketplace for Michelin-starred tables and cut out the queue.