Facebook is in trouble. Its escape plan: Turn into TikTok

As it labours to keep pace with TikTok, the company is simultaneously attempting to build a future for itself outside social media feeds. — Photo by Souvik Banerjee on Unsplash

Aging tech products often suffer from what's known as feature creep: excessive complexity caused by the accretion of bells and whistles over the years.

Log into Facebook (launched in 2004) or Instagram (launched in 2010) these days and every available pixel seems to offer up a different feature, function, tool or interface, many of them cloned from newer, buzzier competitors.