Meta weighs buying eye-tracking glasses startup AdHawk

The potential takeover would further Meta’s ambitions in virtual and augmented reality. The company is already the leading seller of VR headsets, technology that is key to its plans to build the metaverse – a collection of interconnected online worlds. — Reuters

Meta Platforms Inc is considering whether to acquire AdHawk Microsystems Inc, a Canadian developer of eye-tracking technology for augmented and virtual reality headsets, according to people familiar with the matter.

AdHawk has been working with investment bank Moelis & Co as it fields interest from Meta and other suitors, said the people, who asked not to be identified because the matter is private. Meta, the owner of Facebook, Instagram and WhatsApp, is considering making a formal offer in the next few weeks, one of the people said.