Only 9% of American teens are considering buying a virtual reality headset. — AFP Relaxnews
The metaverse is still in its infancy, even though major groups and corporations already see it as the new playground for younger generations. But are young people ready to jump into these virtual worlds? Nothing could be less certain, according to a new American study.
Not a day goes by without a company announcing its entry into the metaverse, the immersive universe that its proponents see as the next generation of the Internet. Many see it as an opportunity to expand their revenues while getting closer to Gen Zers, a prime target audience. The investment bank Piper Sandler surveyed 7,100 US teens, with an average age of 16, about their relationship with this emerging sector.
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