Apple argues it’s now a major force in the healthcare world

Apple is arguing that it’s a pioneer in health technology and positioned to use it as a growth driver in the years ahead. Already, fitness features are a major selling point for the Apple Watch, and the company plans to add capabilities related to women’s health and body-temperature monitoring as part of a new lineup coming this year, Bloomberg reported. — Reuters

Apple Inc published a nearly 60-page report on July 20 outlining all its health features and partnerships with medical institutions, arguing that such offerings are key to the tech giant’s future.

The company pointed to its breadth of existing services – from sleep monitoring and fitness classes to atrial-fibrillation detection and cycle tracking – and promised to build on that foundation. Chief operating officer Jeff Williams, who oversees Apple’s health endeavors, said in a statement attached to the report that the company will continue to innovate in “science-based technology”.