Instagram will allow users to shop directly in chats

FILE PHOTO: Silhouettes of mobile users are seen next to a screen projection of Instagram logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration/

(Reuters) - Instagram is getting a payment feature that will allow users to buy from small businesses through direct messages, parent company Meta Platforms Inc said on Monday.

Users of the photo-sharing app need to message the business, add customizations if required and place the order in the chat, Meta said.