Collaborative content is social media's latest trend

Faced with TikTok's success, previously established social networks have, in turn, become interested in the idea of collaborative content to boost engagement on their platforms. — Phone addiction photo created by pch.vector - www.freepik.com

On social networks, a host of new features are putting collaboration in the spotlight, as Facebook, Instagram, Snapchat and now Twitter have all introduced collaborative content options. Here's an overview of this growing trend that can help strengthen communities and boost advertising on social platforms.

TikTok is once again the driver of this trend. The Chinese social media giant has made collaborative content popular with its "Duets" option, allowing users to post content using another user's video, already existing on the application. This kind of content boosts interaction between users.