Metaverse years from being global phenomenon, says pioneer

Borget takes part in the Viva Technology (Vivatech) show in Paris. Acquire a virtual land to make its logo shine in the ‘metaverse’? This is possible thanks to The Sandbox, one of the most developed platforms of the new internet (‘web3’), which has already attracted more than 300 brands within its digital universe. — AFP

PARIS: Big brands are rushing to the metaverse but the path to profit is still unclear and mass adoption may be years away, one of the sector’s biggest players, Sebastien Borget, told AFP in an interview.

Borget is co-founder of The Sandbox, a platform that began life as a game for mobile phones and PCs but is transforming itself into a virtual world where anyone can buy land in the form of digital tokens.