Metaverse lures brands with new ways to market and make money

It is still early in what some metaverse enthusiasts bill as the next evolution of the Internet, but proponents describe it as far more immersive than existing online offerings, with higher-quality, three-dimensional imagery. — People wearing VR headsets in metaverse. Credit Technology vector created by freepik - www.freepik.com or Freepik

Some of the world's biggest companies are starting to set up shop in the so-called metaverse, sketching out an early blueprint for how people might eventually make real money in the much-hyped digital realm.

For fashion brands, toy makers and others, this online world where users interact in their digital guise of avatars, not unlike in the movie Ready Player One or the online game Second Life, is emerging as a new frontier for commerce.