Facebook, Instagram to reveal more on how ads target users

The mobile phone apps for, from left, Facebook, Instagram and WhatsApp are shown on a device in New York. The company that owns Facebook and Instagram said Monday, May 23, 2022, it will begin revealing more details about how advertisers target people with certain political ads, just months before the US Midterm elections. — AP

WASHINGTON: Facebook parent Meta said it will start publicly providing more details about how advertisers target people with political ads just months ahead of the US midterm elections.

The announcement follows years of criticism that the social media platforms withhold too much information about how campaigns, special interest groups and politicians use the platform to target small pockets of people with polarising, divisive or misleading messages.