Shareholder: Amazon's 'astronomical' misuse of customer data could ruin company

Rekognition has raised alarm bells for activists and shareholders, who say the facial surveillance tech could 'unfairly and disproportionately' target people of colour. — Reuters

Taking a new approach to bringing attention to how Amazon uses individuals' data, a shareholder is suing Jeff Bezos, Andy Jassy and 17 other Amazon leaders he claims knowingly allowed the company to violate state laws.

Amazon has already come under fire for how its uses biometric data, things like fingerprints and facial images. It's been accused of collecting and using individuals' images without their consent as well as violating state laws that prohibit companies from profiting off individuals' biometric data.