Twitter ad business could surge as advertisers pin hope on Musk

FILE PHOTO: Founder and CEO of Tesla Motors Elon Musk speaks during a media tour of the Tesla Gigafactory, which will produce batteries for the electric carmaker, in Sparks, Nevada, U.S. July 26, 2016. REUTERS/James Glover II

(Reuters) - Elon Musk's $44 billion deal to take Twitter Inc private could mark the end of the social media platform's advertising business, many in the ad industry have worried.

But in the weeks since April 25 when the Tesla Inc chief executive announced the deal, Madison Avenue's attitude to Musk's upcoming version of Twitter is evolving.