Netflix will launch lower-cost, ad-supported streaming plans, CEO Hastings says

Netflix expects to nail down its ad-supported streaming strategy over the next year or two. — AP

Netflix, after years of insisting it would stick solely to subscription-only plans, is finally open to offering lower-cost, ad-supported packages, co-CEO Reed Hastings said on the company's Q1 earnings interview.

The company expects to nail down its ad-supported streaming strategy over the next year or two, Hastings said, “but think of us as quite open to us offering even lower prices with advertising as a consumer choice.”