YouTube offers new shopping option during Coachella livestream

Fans watch Brockhampton perform at the Coachella Music and Arts Festival in Indio, California, on April 21, 2018. Since the last live Coachella in 2019, consumers have grown more accustomed to streaming entertainment at home. — Los Angeles Times/TNS

LOS ANGELES: When hip-hop group Brockhampton takes the stage at Coachella this week, audiences streaming the festival at home on YouTube will be able to watch the concert and buy a commemorative T-shirt at the same time.

During the performance, viewers will be able to click on a link on their phones or scan the QR code on their television screens to purchase Brockhampton shirts through Coachella's store — without leaving the livestreamed concert on YouTube.