UK to review digital advertising and crack down on scam ads

Ministers are concerned by the proliferation of online scams, such as fake tickets for events and influencers who don’t declare their financial interests, as well as more sophisticated wrongdoing including ads that upload malicious software when clicked. — AFP Relaxnews

The UK is opening a review of digital advertising rules and will force big tech companies to prevent fraudulent and misleading commercials online.

A three-month online public consultation launched Wednesday could also lead to the creation of a new regulator, the Department for Digital, Culture, Media and Sport said in a statement.