What do Malaysians want from their smartphones?
In a video interview conducted by Honor Malaysia, people expressed their need for a device with a long battery life, citing reasons such as being out all day and unable to afford to lose power.
Another person was annoyed that he had to charge his old smartphone up to three times a day.
Users featured in the video also said they wanted a device with a bigger display for streaming shows.
However, size is irrelevant if the smartphone has subpar hardware. According to one user, a gadget with a low-quality screen will simply cause eye strain.
Parents featured in the video also told Honor Malaysia that they want a feature that provides better protection for the eyes, especially for their children.
They also wanted a smartphone with improved camera sensors, including higher megapixels but without bumping up the cost by too much.
Is it possible for a device to be packed with flagship features while still being affordable?
The Honor 50 Lite, according to the company, meets all of the requirements.
The model has a 6.67in display with a 94.4% screen-to-body ratio thanks to a bezel that’s just 1.05mm thick, giving users more valuable screen real estate.
The colour temperature and brightness will be automatically adjusted, the company claims, for a comfortable viewing experience.
Also, the display has received the TUV Rheinland low blue light certification, promising to provide better protection for the eyes without making the colour of the screen too yellow.
The Honor 50 Lite has a quad camera setup encased in a ring, comprising a 64-megapixel main camera, 8-megapixel wide-angle camera, 2-megapixel macro camera and 2-megapixel depth camera.
The main camera has an AI (artificial intelligence) Ultra-clear mode that is said to improve contrast and the 8-megapixel wide-angle camera allows users to capture more elements.
Also, a noise-reducing algorithm promises to reduce distortion in nighttime pictures.
Users can also shoot as close as 4cm from an object with the independent macro camera.
For selfies, the device comes with a 16-megapixel camera that is capable of capturing videos in 1080p.
The device also comes with a big 4,300mAh battery that is claimed to offer up to 16 hours of web browsing, up to eight hours of video calling or seven hours of gaming.
Even if you run out of power, charging the smartphone with the 66W adaptor will restore power back to 40% in just 10 minutes.
At just 197g, the device is lightweight with a sleek, curvy body.
The back uses a “3D closed arc design” which the company says provides a more comfortable grip for users.
Under the hood, the device has a Snapdragon 662 processor, 8GB RAM and 128GB internal storage.
The smartphone runs on Android 11 with the Magic UI 4.2 user interface that makes it easier to manage the phone.
Additionally, the device includes a side fingerprint sensor and a headphone jack.
It also comes with Google Mobile Services, which allows users to install apps from the Play Store.
The Honor 50 Lite, priced at RM999, comes in three colours – Deep Sea Blue, Space Silver and Midnight Black.