Tesla escapes tiny niche position as Japan starts to embrace EVs


As Japan moves towards becoming carbon neutral, the public's interest in EV is driving Telsa from a niche choice to a competitor to national brands. — Bloomberg

Tatsuya Arai, a 36-year-old entrepreneur in Tokyo, never saw the appeal of owning a car until he watched a YouTube video featuring a Tesla Inc. The Model 3, with its sleek exterior and innovative dash, looked like a neat solution considering he was moving from the city’s bustling Shibuya district to a quieter waterfront area and needed a way to get around.

"It was like buying a gadget,” he said.

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Bitcoin rises to $70,206
Palo Alto Networks forecasts quarterly billings above estimates
Trump's social media company discloses inquiry from FINRA
Zoom lifts annual forecasts on robust demand amid AI push
Dell deepens AI push with new PCs, Nvidia-powered servers
Self-proclaimed bitcoin inventor lied 'repeatedly' to support claim, says UK judge
Ukraine's Kyivstar allocated $90 million to deal with cyberattack aftermath
Kirin's electric spoon leaps from Ig Nobel infamy to the dinner table
Google invests 1 billion euros in Finnish data centre to drive AI growth
Microsoft debuts 'Copilot+' PCs with AI features

Others Also Read