Making smartphone data anonymous no longer enough: study


In Europe and many other jurisdictions, companies are legally bound to make this data anonymous, often doing so by removing telltale details like names or phone numbers. — Photo by camilo jimenez on Unsplash

PARIS: Privacy measures that are meant to preserve the anonymity of smartphone users are no longer suitable for the digital age, a study suggested on Tuesday.

Vast quantities of data are scooped up from smartphone apps by firms looking to develop products, conduct research or target consumers with adverts.

Subscribe now and receive free sooka plan for 1 month. T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a member? Log In