Making smartphone data anonymous no longer enough: study

In Europe and many other jurisdictions, companies are legally bound to make this data anonymous, often doing so by removing telltale details like names or phone numbers. — Photo by camilo jimenez on Unsplash

PARIS: Privacy measures that are meant to preserve the anonymity of smartphone users are no longer suitable for the digital age, a study suggested on Tuesday.

Vast quantities of data are scooped up from smartphone apps by firms looking to develop products, conduct research or target consumers with adverts.