Analysis-Microsoft faces challenge cleaning up Activision Blizzard’s culture


FILE PHOTO: The Activision booth is shown at the E3 2017 Electronic Entertainment Expo in Los Angeles, California, U.S. June 13, 2017. REUTERS/ Mike Blake/File Photo

(Reuters) - The success of Microsoft’s biggest deal ever rides on rehabilitating Activision Blizzard’s culture, Microsoft CEO Satya Nadella declared after announcing the $69 billion transaction.

Accomplishing that will require Microsoft to deviate from its usual hands-off approach on acquisitions to tackle what amounts to a “clean up” job of fixing the famed maker of the “Call of Duty” games franchise, which faces multiple accusations of sexual harassment and misconduct, analysts and management experts say.

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Next In Tech News

Microsoft’s Satya Nadella wants us to stop treating AI like humans
India's mid-tier IT firms gain share from industry goliaths
Using AI, Mastercard expects to find compromised cards quicker, before they get used by criminals
Analysis-Europe stock pickers go old-school to ride the next wave in AI
Analysis-Earnings from AI-heavyweight Nvidia to test US stocks’ record run
Study: UK firms offer wage premium for AI workers in bid for growth
Apple fights €1.8bil EU antitrust fine for curbs on Spotify
Microsoft introduces Copilot assistant to help teams collaborate
16 top AI firms make new safety commitments at Seoul summit
Can pink noise enhance sleep and memory? Early research drives a colour noise buzz

Others Also Read