Tik Tok has gone from food videos to owning its own delivery-only kitchens, selling food based on what's going viral. — Relaxnews/ETX/Dailyup
It was just a matter of time before TikTok Inc. got into the restaurant business.
On Dec 17, the video-sharing platform announced a partnership with Virtual Dining Concepts to launch delivery-only TikTok Kitchen locations across the country, starting in March.
Food and recipe videos have become a key part of the site’s programming, with clips racking up millions of views. The company recently reported that more than 1 billion people worldwide use the platform monthly.
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